Drawing traffic to your website may seem like a simple matter of marketing, but SEO has taken precedence over the traditional way business is conjured. The following list consists of a number of quick ways to optimize your website’s SEO.
Keywords are essential to successful SEO formatting. The use of strong keywords means that an individual searching for a specific thing or piece of information can land on your website if you choose and use your keywords well.
A simple way to check if your keywords are the right ones is to test them yourself, or use Google Adwords. Type in specific keywords into a search engine to see if your website returns with the results. If not, your SEO keywords need to be tweaked.
Incorporate Keyword Phrases
Narrow down searches by using keyword phrases. Be more specific with keywords to make search engines more likely to land on your SEO when someone is searching for your keywords.
Don’t Overuse Keywords
Inundating your website text with keywords is not going to increase your SEO. In fact, overuse will cause search engines to avoid your website and you will lose potential visitors.
Content is the whole reason why an individual will want to visit your website. Review any current content or be prepared to edit and add as necessary.
Update Content Frequently
A website with old, outmoded, or stale content will not likely have return visitors. It is vital to add new content on a regular basis to keep up with the competition and encourage visitor interest.
Regurgitating content that is posted on numerous websites, or not offering anything of value in your content will drive visitors away. Make content sound fresh and unique, even if the subject is commonplace.
Avoid Too Much Content
Content that is too wordy or overly long won’t attract visitors. Someone searching for information won’t want to invest in a long, drawn-out article. If content seems too long, break it up into sections, each with its own page.
Add a Blog
A blog is a great way to generate new content frequently as long as the blog is maintained and updated religiously.
Tags help search engines find your website. SEO consists of relevant tags that draw focus to a website with only a few well-chosen words.
Header or h-tags are broken down into categories based on importance to the content of a website. H1, H2, H3, and H4 allow search engines to determine the relevancy of the content in relation to the keywords being searched by an individual.
A title tag is needed for proper SEO. Be sure to include a keyword phrase within the title tag for best search engine results.
An image requires its own text in order for a search engine to recognize the content properly. Include a separate description text for each image on your website.
Links help visitors navigate your website. Poorly executed links can make content difficult to find.
Links that lead to good content can gain popularity with search engines. Too few links, broken links, or links that lead to badly written or boring content can hurt your SEO.
“Click here” links are missing perfect opportunities to utilize keyword phrases instead of a generic instruction. Keep in mind, “click here” tells a search engine nothing, but a keyword phrase helps find your content.
Home Page Link
Double check your home page link to ensure that only one address leads to your home page. Using more than one link muddles search engine results.
A sitemap is essentially a table of contents for a website.
Create a Sitemap
A sitemap helps visitors navigate a website, but more importantly, a sitemap helps a search engine find relevant content your website has to offer, directing visitors to your web pages correctly.
Most well designed websites will use robots.txt files to ensure that important information is not available to web crawlers.
Robots.txt files prohibit web crawlers from specified areas of websites. This disallows crawlers from searching administrative indexes and accessing content that are not meant for public consumption.
SEO is best done when a website is being developed, but if changes are needed, the following aspects should be inspected, improved, or added.
Determine how quickly your website loads to a visitor. Slow loading websites will receive less traffic, and make it harder for search engines to find your SEO.
A confusing or overcrowded website can bury content and even SEO. Do not add link to link to link. Keep the links one-step to their destination, while keeping in mind the readability and access of the information on the web pages.
Be mindful of any software or program that prevents search engines from determining your domain ownership. Domain ownership that is obscured is a red flag that you may be a spammer, causing search engines to avoid your website.
Update SEO Regularly
Keywords and keyword phrases evolve quickly. It is in your website’s best interest to update your SEO every few days. This can be accomplished by posting new content.
Utilize Other Resources
Search engines are not the only method to attract visitors. In fact, you can utilize websites that you visit on a regular basis for leisure.
Add a link to your website in posts on social media sites, blogs, or message boards. Do not overdo this though, or you can be labeled a spammer.