Google is the most popular search engine on the web, so it makes sense that business and website owners want to be at the top of those search results. There are a variety of factors that go into Google’s search ranking results. Though Google Adwords, the search engine giant’s Pay Per Click (PPC) system has been gaining prominence and popularity, there are a multitude of ways that you can work with organic SEO to raise your business’ website page ranking on Google. Do so and you’ll not only become a leader in search results, but an authority in your field.
Publish Quality Content, and Update it Regularly
High quality content is a significant driver for search engines, and at the end of the day, there’s just no substitute for it. Content that is relevant and useful to your business’s’ niche market proves and increases your site’s relevance. It’s also important to update your content regularly – search engines like Google view this as an indicator of your site’s relevancy.
Use Relevant Keywords in Content
It will help your ranking a lot if your site’s content includes words and phrases that people will search for. As an example, if you’d like your website to place prominently in search results for “internet marketing,” your content must include “internet marketing” and other relevant words and phrases. Google Adword’s Keyword planner is useful in this regard.
Consider Your Title Tag
The Title tag, or text between the HTML title tags in the beginning of your code, should be relevant to your business. It should not be called something vague, such as “Document 1,” since it’s one of the factors that Google considers in search results. If you name your title “Document 1,” you’ll get results from people searching for “Document 1” rather than something that’s more relevant to your business. Conversely, if your business offers auto repair services, and your title tag mentions something to this effect, you’re much more likely to get relevant search results.
Use One Site Title
Search engines like Google consider www.yourbusiness.com and htp://www.yourbusiness.com to be two different search engines. This can result in the hits you receive being divided between these two pages, and lowering your overall ranking. In order to solve this, you can implement a permanent redirect, or 301, to tell Google to pool all of these hits together.
Find References to Your Site Without Links
Search the web for sites that mention your business, but don’t link back to it. Without this link, Google won’t count the mention as a vote. With Google Alerts, you can receive an email whenever someone mentions your business name. If they didn’t link to your site, you can contact them and ask them to do so.
Target Useful Keywords
The right keywords can make or break your SEO ranking. Rather than wasting time and money targeting keywords that don’t do you much good, focus on the keywords that produce the highest number of conversions. One way to accomplish this is to use Google Analytics and see the ways in which visitors are finding your site.
Create a Robots.txt File
With a Robots.txt file, you can control where search engines go on our site, even if it’s to block certain pages of your site from showing up in search results. Even if you don’t want to block any pages, it can be useful to have an empty Robots.txt file to allow Google to index the entirety of your site.
Use Alt Tags
Also known as alternative text description, an Alt tag allows you to assign text descriptions to the images, videos, and flash content on your site. When you hover over an image and a description comes up, that’s an Alt Tag in action. Alt Tags are a good way to boost your ranking on Google since they give a better idea of your site’s content. As always, be sure to use relevant keywords in your alt tags.
Enable Rich Snippets
Rich text snippets allow Google to obtain a better understanding of your site and then relay that on their search results pages. Rich text snippets are more detailed information that appears under the link to your site when it appears in search results. These additional details give users more information about your site, and possible more incentive to visit it. You can work with rich text snippets within Google’s webmaster tools.
Use Social Media
Social media efforts never hurt when trying to promote your website. You’ll want to give attention to major ones, including Facebook and Twitter, but for your Google page ranking, you might want to pay special attention to Google +. Be sure to update your content regularly, and add images and compelling titles – give viewers a reason to click those links.