A typical plumber usually has a difficult time developing good marketing ideas. Who has time to develop great plumber marketing ideas when you are busy fixing plumbing in houses and businesses?
Many plumbers are very busy conducting different business activities and servicing their customers. They lack the time to think about marketing.
Marketing is one of the things, which you may not realize its importance until your “well” start to run dry. The right time to think about development of top marketing ideas is when you do not require them.
There is more to be done than owning a plumbing company and knowing how to fix the pipes. Most important, you require some pipes to fix. In simple terms, you need customers.
Currently, the best way to win your customers is having a strong online presence. The big question is how do you come up with one? Here are some of the best ways for plumbers to begin some marketing in ways they have not considered before:
Use of Blogs
Once you obtain your keywords, the following step is to incorporate them into engaging content, unique, to pique the interest of your audience. Blogs can be very helpful when it comes to marketing of plumbing by a means of providing content.
Blog topics may include tips on how to avoid some plumbing disasters, when to call a plumber, or easy ways to save water. Write highly rated blogs and ensure you update it regularly.
The right marketing areas are those ones, which not only keep your customers (audience), engaged, but also get them to visit again.
Maximize on different social media platforms
Once you have developed good content, you need to distribute it to your clients. Social media is a key component for marketing of plumbing service.
Post your videos and blogs on Twitter, LinkedIn, Facebook, etc. Provide special coupons, deals, or contests too, to offer people incentive to follow or like you.
- Use of Banner ads
This is the most direct method of marketing plumbing services to drive high traffic to your website. Put several banners on sites of other people that very appealing and will entice many people to click on them.
Try asking a simple, but important question such as “Have you ever thought of reducing your water bill?”
- Proper Follow-up
One of the most essential parts of marketing of plumbing is following up. After you have a contact’s email address, make sure you follow up personally.
Ask if there is anything else, you can assist them with and let them understand the services you provide. This is the right way to cement yourself in Customer’s mind for future need of plumbing services.
- Search Engine Optimization (SEO)
What do customers search on Google when they need to find a plumbing? SEO is the best tool to use for marketing of plumbing. There are several online tools you can use to identify the most popular keywords for your plumbing services.
You may attach phrases such as “plumbing problems” or” How to repair broken pipe system” in your website content. When people Search on Google those phrases, then eventually your site will appear on the first page of the results.
In addition, geographic keywords assist plumbing to target customers in your area.
- Use of Videos
If you want to move a step further, then there are many other forms of content distribution apart from blogs.
The videos are very important in engaging your audience (customer) for your plumbing marketing. You simply demonstrate some basic repairs such as tightening a loose pipe.
If you establish yourself as an expert plumber, it will enhance the trust of your audience. They will always associate your company with your videos, which is a very helpful advice.
Therefore, when they encounter a major plumbing issue, you will be the first to be contacted.
Part of your marking plumbing should include networking with other professionals in the same field. Social media help to connect professionals in similar fields and assist each other out.
Find repair companies, contractors, and similar local businesses having a social media presence and advise each other.
Help them promote their content on your channels, if they are ready to do the same to you. Collaborate on deals and projects. That way, you both gain an opportunity to strengthen your fan base.
- White Papers
Once you have customers to your site, the following step is to come up with leads. This is the ultimate aim of plumbing marketing.
A white paper offer more strong information on a specific topic like eliminating lead from drinking water or high-efficiency plumbing fixtures.
You can provide these documents on your website at no cost. This can be part of your plumbing marketing. The idea behind this move is to obtain the email address of potential customers before they download the document.