If you want customers to find your business online, you want to be ranked on the first page of the search engine results when they do a search for your services or products. With all the millions of other web sites and competing firms out there this may seem like an insurmountable task.
The title tag is an important part of any web page for viewers and search engines. If used properly, it will give your readers an immediate idea of what your website is about. Many SEO companies and webmasters use the title tag to increase rankings in google. You won’t find many website without a title tag, but you do find website that misuse it.
The basic parts of writing SEO content for a page include the actual content, description, and title tag. In terms of importance in a search engine algorithm, a title tag is often on top, with the description and page content following behind. Regardless of what type of page you write, this rule holds the same throughout, with secondary tags like H-tags and keyword fields holding a only a small part in the algorithm. When incorporating this relationship of content parts with keywords, the most general keywords get placed in the title tag, which phrases incorporating the larger keywords get placed in the description and page content.
A title tag is, essentially, the identification of a page. When a search engine’s “spiders” are crawling a page, it needs to indicate that the page is geared toward certain keywords. As a result, too many disparate keywords packed into one aren’t effective in boosting rankings. Typically, only one or two keywords need to be used. To have the title flow better, keyword phrases most often searched – this can be found by using a tool like Trellian’s Keyword. Discovery – can be used in it, as well.
How you optimize the specific keyword phrases in your title tags depends heavily upon whom your target audience is and what you are using your website for. For instance, if you use your website primarily to steer business to your local brick-and-mortar store, you would probably want to put your location in your title as well as what you sell.
If you’re a writer creating SEO content for the first time, the primary difference between a title tag and an article headline is the wording. A title tag, as the main identifier for the page on a search engine, isn’t going to flow like a print article headline and shouldn’t be written like one. As keywords need to be used at least twice in a thirteen-word span, writing a coherent sentence is nearly impossible, especially when two keywords are involved; in the case of many SEO pages, singular and plural words count as two distinct keywords that need to be optimized separately. If you want to include a title with your page, especially if you do an independent article, the HTML tag can be used to have a clear, print-like title on your option. Other options include using an H-tag, although a title HTML tag on the page is preferred, as the font size can be adjusted.
The basics of writing a title tag start with keyword research and, then, sticking to keywords. As with all types of SEO content, keyword research needs to be done first to find the best words and phrases to optimize a website. Once these are found, choose one or two keywords to use, with words and top phrases included. A title tag, in addition, should be no more than thirteen words and, when two keywords are used, each should be used twice in the blog. For only one word, the keyword should be used three times in that span. If the keyword is used four or more times, it may be considered spam by the search engines.
A lot of SEOs misuse this tag because they feel like the more keywords the put in there the better they will rank. That simply isn’t true, and the search engines are smarter than that. Stuffing keyword in the title tag can actually negatively affect your search rankings. Why? Because a lot of keywords in the title tag will lower your title to content relevancy, which will make you rank lower. The search engines try to return the MOST RELEVANT CONTENT so if your title isn’t highly relevant to your page, how can your page be highly relevant to a search query?
Keep the length of the title tag to 70 characters (including spaces). Search engines often truncate the title after 68-70 characters. This means you can use approximately 6-7 words. This will increase the chance of getting your words to display in the major search engines.
Placing a keyword phrase at the start of the title tag gives it more value as far as the search engines are concerned. Avoid using single word keywords, they are usually very hard to obtain a good ranking with. Use two or more key words in a keyword phrase. The longer keyword phrases are easier to obtain higher rankings with.
Make the title appeal to your potential visitors- Make the title tag appealing to the eye. Make sure you write you title for human eyes. On the search engine results pages your title is the first thing the searcher sees, so make it appealing.
Make the first letter a capital letter, and use lowercase for the rest of the letters in each keyword. You don’t need to capitalize connecting words like “the”, “of”, etc. Humans find it easier on the eyes.
Try to keep title tags as unique as possible: Each page on your site should be unique and so should your title tags. Not only do unique title tags make the site more descriptive and navigable to a person, they also help search engines learn more about your page and site.
Keep your title relevant to your body copy- Write title tags that are relevant to the content on your page. Search engines compare text in the title tag against text content on your page to rate relevancy. If the two are not related your ranking will be lowered.
Another reason to make your title relevant to the text on your page is because if someone visits your site from a search engine, and discovers your title is miss-leading, they immediately click back to the search engine to try the next listing. This is known as a “bounce”, and too many bounces will lower your ranking.
The words in the title tag are what appear in the clickable link on the search engine results page, optimizing them could bring you more clicks too. So write for humans. This is important. Keep in mind while you do your SEO work that the search engines want to be as human-like as they can, and they are getting pretty good at it. If you strive to provide your visitors with what they are looking for as easily as possible the engines will notice. Don’t overlook the title tag. Unlike meta tags the title tag is visible to your viewer. After all, it will be one of the main reasons someone will choose to click (or not click) on your website in the search results.